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1.Blue ocean strategy
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne Boston : Harvard Business School Press, [2005] ©2005 . xv, 240 stran . ISBN 1-59139-619-0 . [1, currently available 1]
N68502; 005 (KIM)

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